Claire Ejanda | DESIGNER

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Postcard Design

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With postcard design, having to fit info into a tiny space makes it tricky to arrange the who’s, what’s and where’s.  That is why it is important to utilize solid colors with purpose.  Solid colors create the illusion of a larger space.  It also provides invisible arrows so that key pieces of information will stand out.  Here are 3 different ways that I used white space for postcard design to direct the eye.  Having a purposeful solid color makes information entertaining when having artwork display information.  For instance, for Dirty Heads’ “Viper Room” flier, I wanted the eyes to slither along the info like a viper would.  I like being playful with my designs.  I feel that more fun you have it with, the more your visual designs can trick your mind into believing that what you are seeing has inherited audial properties. That connection to audial properties makes info that much easier to retain.

Compare my approach here to poster design, where I have a larger canvas to work with.  What similarities or differences can you observe?


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The original photos that I was given to work with.

Featured Clients:  DIRTY HEADS – WARNER BROS. RECORDS, JEFFREE STAR – SAYNOW, JOSHUA RADIN

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October 24, 2015 By claire ejanda , Filed Under: NEWS, WORKFOLIO

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TESTIMONIAL -  "I had the pleasure of meeting Claire Ejanda in January 2014 through someone on my board of directors. I worked with Claire for 15 months, and what began as a simple web site redesign turned into re-envisioning the entire online presence for my organization, The Reel Project. I could not have done it all without Claire's help and knowledge - she knew how to help me put every aspect of my vision on the screen including design, graphics, and structure. In all the time we worked together we never face-to-face or even had a phone call, and she was organized, methodical, efficient, ridiculously understanding, and she delivered the promised work on time. Her passion came through in our conversations and in the finished product, and these few words aren't enough to express my gratitude to her. I'm forever grateful, and I would recommend her ten times over."
Krista Barnes
Founder, TheReelProject.org

Let’s get to work – contact me.

I'd love to hear about your upcoming project. Tell me all about it by filling out my contact form. Based in the San Francisco Bay Area but accepting projects worldwide.

About Claire Ejanda

One day, the "ones who know me best" were having a conversation about which super power I would most likely have. They decided on levitation. They went on to say that I would probably use it sparingly and discretely - like, to skip three steps when im on the stairs.

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