Claire Ejanda | DESIGNER

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CD Cover Design | ROCKUS

Often times, clients are curious and give me minimal instruction to see what I can come up with.  It is intimidating to accept jobs like this, where you are responsible for crafting an image like a shot in the dark.  That was the case with this cd cover design.  ROCKUS gave me four words to work with: BRIGHT, DAYTIME, MATURE, and ROMANTIC.  The rest they left up to me.  The approach I take for jobs like this is to make my work reflect an attention to detail.  Attention to detail is what makes clients willing to go a greater distance with you, even when you miss the mark.  With design, you are more effective as a hire when you are perceived as being useful so don’t let the idea of being perfect keep you from showing quality work ethic.

The question for this cd cover design was how to connect people with the forever feeling of love – a happily ever after?  An approach I enjoy, in simplest words, is bringing opposites together and making them play together.  I thought about how love can make you feel like flying and falling at the same time. But love, at the same time, doesn’t give you the everything, and you have to work through limitations to make it happen. Using the love between a mermaid and a human, I wanted to place them in a setting that wasn’t in “The Little Mermaid”.  A role reversal where he joins her instead of the other way around.  She keeps him from sinking and he helps her fly.  Both are incomplete in their worlds (hence the scribbles) but making it work.

This was the cover art i created for ROCKUS’ ‘MAKE IT LAST FOREVER’.  Flight in the water.  Soaring through a mermaid’s version of sky.  Sharing the sun.  An “above the clouds” feel, underwater.

claireejanda_full_cdrockus


Featured Client: ROCKUS Music Productions

Roles: Web Design, Graphic Design

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October 27, 2015 By claire ejanda , Filed Under: NEWS, WORKFOLIO

claireejanda-thereelproject
TESTIMONIAL -  "I had the pleasure of meeting Claire Ejanda in January 2014 through someone on my board of directors. I worked with Claire for 15 months, and what began as a simple web site redesign turned into re-envisioning the entire online presence for my organization, The Reel Project. I could not have done it all without Claire's help and knowledge - she knew how to help me put every aspect of my vision on the screen including design, graphics, and structure. In all the time we worked together we never face-to-face or even had a phone call, and she was organized, methodical, efficient, ridiculously understanding, and she delivered the promised work on time. Her passion came through in our conversations and in the finished product, and these few words aren't enough to express my gratitude to her. I'm forever grateful, and I would recommend her ten times over."
Krista Barnes
Founder, TheReelProject.org

Let’s get to work – contact me.

I'd love to hear about your upcoming project. Tell me all about it by filling out my contact form. Based in the San Francisco Bay Area but accepting projects worldwide.

About Claire Ejanda

One day, the "ones who know me best" were having a conversation about which super power I would most likely have. They decided on levitation. They went on to say that I would probably use it sparingly and discretely - like, to skip three steps when im on the stairs.

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