Claire Ejanda | DESIGNER

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Home » Music Video Design – Concept, Framing and Direction

Music Video Design – Concept, Framing and Direction

This entire music video had to be sunset lit with only a day to film it all. 

In this case, I committed to the tail end of a local pier.  The lines from interconnected wooden planks were a great way to direct viewers to what I wanted them to notice in the scenes and to keep the video from looking flat.  Additionally, details like the deep and sharp angles made by the setting sun, and the rushing water that animated the static background, were integral in opening up the moment.  In contrast, several inscriptions carved along the pier were included to tighten it.

For the concept of the video, given the lyrics to Titanium and the way this dance track was “intimitized” by R&B group, Legaci – I knew I wanted the video to have a sadness and strength about it.  The pier, to me, was perfect in that, there is all this water with an unspoken force to create tragedy and to also cleanse.  And there was this rustic structure within the mighty water filled with inscriptions that have survived the power of the ocean – while those relationships carved into the wood with intentions of an immovable love, may or may not have.  It is about the in-betweens of life.  It’s the “what ever happened to them” question from these inscriptions.  And it’s the hope that whatever happened to their love stories has made them stronger.  That was the story I wanted to tell.

As the director, Legaci allowed me a blank slate and full creative freedom to approach this project.  So not only was I able to conceptualize this video, but I set up the framing of the shots, choreographed the shot transitions and the group’s “natural” movements, and braved through my insecurities to take on some handheld camera work (see 0:51 to 1:22).

Something I didn’t anticipate but it definitely helped me through the entire process was my background as a dancer.  I came at this ROCKUS-produced version of the track, needing a viewing experience that would dance.  I wanted the scene to dance with the camera and the camera to dance with the music artists.  Goes to show that no past creative attempt is medium-specific or ever goes to waste; it only makes you bolder as a problem solver.

Special thank you to Chris Abad, for the editing, Micah Tolentino, for co-filming, and Maria Shenelle Mariano, for additional pick-up shots – for which without them, I would’ve done a horrible job.


More?  This is my handheld camera work for Legaci’s cover or Mirrors by Justin Timberlake, below:

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October 26, 2015 By claire ejanda , Filed Under: NEWS, WORKFOLIO

claireejanda-thereelproject
TESTIMONIAL -  "I had the pleasure of meeting Claire Ejanda in January 2014 through someone on my board of directors. I worked with Claire for 15 months, and what began as a simple web site redesign turned into re-envisioning the entire online presence for my organization, The Reel Project. I could not have done it all without Claire's help and knowledge - she knew how to help me put every aspect of my vision on the screen including design, graphics, and structure. In all the time we worked together we never face-to-face or even had a phone call, and she was organized, methodical, efficient, ridiculously understanding, and she delivered the promised work on time. Her passion came through in our conversations and in the finished product, and these few words aren't enough to express my gratitude to her. I'm forever grateful, and I would recommend her ten times over."
Krista Barnes
Founder, TheReelProject.org

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About Claire Ejanda

One day, the "ones who know me best" were having a conversation about which super power I would most likely have. They decided on levitation. They went on to say that I would probably use it sparingly and discretely - like, to skip three steps when im on the stairs.

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